https://swashleycreative.files.wordpress.com/2012/04/tomsspread_wired_for-web1.jpgThis advertisement is targeted for men, who are willing to hide their smell of sweat after playing sports with deodorants, therefore this advertisement is appealing for the need to achieve. It shows a cropped image of man; half of it is wearing a sports uniform and holding a dirty soccer ball, and the other half is wearing a black suit with a watch- which visually shows the effect of the deodorant: that it will hide any other messy smells and clear them to magically make other people that the man is neat and tidy, compared to what he actually looks like. This advertisement is using pathos as a way to persuade, to appeal to emotion that men want to smell nice to women. The idea that women like sportive men, however, they don't like their body odor. This advertisement is using that idea as the way to persuade.
Good points. The targeted audience is definitely female as the text says 'she' and 'she' - as we've seen in class - statistically buy more men's items. That's why this appeals to women. Not to mention, good point bringing up the visual effects that although he is a mess and that's what she sees - what attracts her is the smell which is more alluring and contrasts to what she sees.
ReplyDeleteNice work done on the post as you used concise language to identify the type of appeal and further explained its affect on the audience. Maybe it would be better to include a more specific examples of how this can persuade, since you just mentioned it, but very nice work!
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